‘‘Making profit is just like breathing air’’. How one finance giant is rewriting the online trading playbook

Getting into Forex and asset trading has never been easier thanks to online brokers that allow 24/7 market access via smartphones. There’s no reason why a place for trading can’t be on everyone’s home screens next to social media, work, banking and dating apps.

There are now plenty of competing broker apps. But despite the accessibility of the market, most people still don’t about the benefits of online trading. The numbers and jargon are meaningless to anyone who isn’t already an insider.

But one experienced player in the finance market has their eye on becoming the trading app in everyone’s pocket. While it more than meets the market standard for perks offered to its members, Libertex’s bold strategy involves throwing out the typical trading pitch of the numbers game and instead goes for something more meaningful. The company calls it “Trade for More”.

Most people would trade to invest: Libertex shows you how

‘‘No one gets too excited by the numbers and spreadsheets,’’ said Libertex CMO Marios Chailis. “But if you know what you’re doing, those numbers can mean a new car or house. A future holiday. Security for your family. So we asked ourselves, is the user really signing up to trade? Or, are they really looking to invest so that they can fulfil their goals? That’s what we are focused on with Trade for More. We empower our clients with the knowledge and tools to use the market to enrich their lives. To think about investment in a meaningful way. Then profit will be just like breathing air.”

The Libertex app, available on the Google Play Store and iOS App Store, stands out as one of the best on the market right now. It’s sleek and fast, boasting a clean, user-friendly interface. Zero spreads, low commissions and tools such as Stop Loss, Take Profit, trading signals and variable leverage mean that an experienced trader can jump right in and enjoy access to over 240 instruments (Forex, CPDs, oil and gas, metals, stocks, indices, cryptocurrencies and more) with a complete feature set. The company has put its more than 23 years of experience in financial markets in a modern FinTech package.

Libertex’s true strength lies in how well it supports new users through educational videos, webinars and articles that build knowledge from basic terms and topics up to advanced strategies for experts. By offering these education features and encouraging users to experiment with the app’s free demo account, Libertex hopes to achieve its mission of empowerment — for users to enjoy trading as an easy, integrated part of their daily lives, right alongside their social media scrolling and swiping. To make it as easy as breathing air.

FX trading should feel like football fandom

To inspire more people to empower themselves through Forex and stock market, Libertex has partnered with Tottenham Hotspur. This veteran English football club has attracted some of the sport’s most colourful personalities.

“As football fans ourselves, we know that when fans follow the sport, all the statistics and strategy speculation is in service to real emotional payoff on the pitch,” said Libertex CEO Michael Geiger. “Fans support the team and each other, share information and enthusiasm and real community. That’s what we think trading should be, and we couldn’t be happier to partner with a star team that represents our values so well.”

The ongoing COVID-19 pandemic has attracted many people, especially young traders, to the financial market as a way for ordinary people to build savings. At the same time, the sports world has had to postpone events and play matches without the usual cheering crowds. Through Libertex’s suite of member perks — such as meet-and-greets with fans, VIP access to home games and swag like signed jerseys and balls — the company hopes to keep the flame of fandom burning through trying times.

Despite its ups and downs, football still commands a devotion among millions that the financial world can only dream of. But, by empowering new users to finance their own dreams, Libertex is finding a special place in the hearts of many. For any readers interested in online trading, we recommend downloading the Libertex app from the App Store or Google Play to try it for themselves and see if this philosophy makes a difference.